The Good Tee

Our Mission

Our mission is to humanize the fashion industry. We believe that it’s our duty to be a positive example of responsibly made fashion basics. We celebrate all the good humans in the supply chain that make our products, so you can understand the positive impact you make.

Founder Story

I started the brand in 2020 after coming face-to-face with the knowledge of the high suicide rates among farmers while on one of my sourcing trips to India. It was heart-breaking to learn that more than 270,000 cotton farmers alone have taken their lives since 1995 (The Guardian).

Even after years of working with responsible offshore manufacturers using certified organic cotton, I realised that I still had no idea who the farmer was. This lack of transparency was a red flag. There is a disconnect in the apparel industry, between fashion brands and the maker; and for you, the consumer it is even greater. So, I decided that I needed to do business differently. I decided to take my 15+ years of experience and knowledge in sourcing and sustainable apparel manufacturing to raise awareness, build a brand that supports farmers and celebrate the makers in the fashion industry and share this information.

Today, I am proud to say that we are a Certified B Corporation, and we use only Certified Fairtrade Cotton sourced from farmers in India.

We stand apart from most ethically labelled brands because we are actively involved in the entire production process and manage the full supply chain – from seed to shelf – and openly share information. We subscribe to the philosophy of slower production schedules, ethical working conditions, and fair deals for all.

Yes, clothing is still made by people, not machines, and The Good Tee is committed to celebrating the good humans that make our clothes, not machines.

Our goal is to provide premium quality fashion basics that exude timeless styling using the softest material available. Our practices and the ethics behind our company makes our customers, like you, feel good about wearing them. Our products are filled with the inherent goodness of what comes from the earth and can also return to the earth with little harm. We continually strive to improve the ways in which we operate for our customers, the environment and each other.

Thanks for visiting The Good Tee, and I’m proud to bring our responsibly made products to you.